Shop Management Articles

Adding Sublimation To A Screen Printing Shop


By Jimmy Lamb - Friday, September 23, 2016
When it comes to mass printing of apparel, screen printing tends to win out in terms of cost and efficiency.  But what happens when a client wants an order of 12 t-shirts with an 8 color image?  Or suppose that same person needs some promotional items and/or signage – are you able to handle that too or do you wave bye-bye to those dollars as they...

Guaranteed Profits for Embroidery - Part 4


By Scott M Ritter - Friday, September 9, 2016
<Back to Part 3 If you have a calculator and an embroidery log with a number of varied jobs in front of you, you have everything you need to calculate two out of the four timeframes you need for pricing embroidery. The other two timeframes will take a little time and observation, as well as a clock with a second hand or stopwatch. The first...

Guaranteed Profits for Screen Printing - Part 4


By Scott M Ritter - Friday, September 9, 2016
<Back to Part 3 Gathering Timeframes for Screen Printing Large corporations usually establish separate budgets for each department. They do this because each department performs a different task, has different needs, and provides different products or services to the company. In a way, each department is like a separate company producing a...

Guaranteed Profits for Screen Printing or Embroidery - Part 3


By Scott M Ritter - Wednesday, September 7, 2016
<Back to Part 2 Time is Money Now that you have created your estimate for the amount of money your shop needs to generate annually, you also need to estimate the number of hours of production you will use as well. Just because you are open eight hours a day does not mean that production is occurring all day. In fact, most print shops won't...

Guaranteed Profits for Screen Printing or Embroidery - Part 2


By Scott M Ritter - Wednesday, September 7, 2016
<Back to Part 1 Part 2 - Making Cents of it All: How Manufacturers Arrive at the Prices They Charge The whole idea behind the costing process is to arrive at an annual profit figure that the company can be happy with. They try to look at the big picture. Instead of looking at the cost of building a car, they look at the cost of building all the...

Guaranteed Profits for Screen Printing or Embroidery


By Scott M Ritter - Tuesday, September 6, 2016
If you are reading this, you probably already have a pricing structure that you are using, but you are not satisfied with the profits your company is making. So how did you come up with the prices you've been charging? Did you create your pricing system by checking a competitors price list, then - to gain a competitive advantage - undercut the...

Winners of the DAX 20th Anniversary Logo Contest!


By Dec Ap Admin - Friday, August 12, 2016
For our tenth anniversary in 2007, we asked renowned industry artist Dane Clement if he would like to design a special logo for us, and he not only heartily agreed to the task, but he also spent numerous hours creating concepts before creating a final masterpiece of art. It was unveiled at the shows to critical acclaim, but numerous artists in the...

Different Graphics Outputs for Different Imprint Processes


By Clay Barbera - Tuesday, August 9, 2016
Why Graphic Layers Don’t Matter for Screen-Printing, But Do -BIG TIME- for Cutting Artwork sent to production for different processes needs to be prepared differently. Recognizing these forms of output and their different requirements will help us in Cutting, Direct print, Sublimation, and in a much different way for Embroidery.  I would like to...

Embroidery Pricing Insights


By Ruth Guenther - Saturday, November 14, 2015
Pricing is probably one of the more difficult challenges faced by the embroiderer. Charging too little will cause profitability problems and make it harder to expand the business in the future.  Charging too much makes it difficult to sell in a competitive market. The goals of this article are to provide insight on establishing pricing by...