Shop Management Articles

Don’t Mess with The Mouse

By Clay Barbera - Saturday, November 2, 2019
There are a few underlying ‘laws’ in our industry that newcomers should be made aware of. Copyrights, Registered Copyrights, and Trademarks are to be honored. Understand that people have poured their blood sweat and tears into a unique brand. They may have invested decades and worked very hard to establish a small corner-niche in a specific market...

An Imprint Industry Designer

By Clay Barbera - Friday, October 25, 2019
Producing quality artwork is not as difficult as you might think. Our industry values quality graphic and design skills just as highly as any ‘artistic’ media. The difference is; our graphics are relatively simple in comparison. Speak to a “classically trained Graphic Designer” (with the student loans to prove it), about our industry. Watch their...

Corel Shortcuts

By Clay Barbera - Thursday, June 28, 2018

Website Growth and Online Design

By Clay Barbera - Friday, December 8, 2017
Small or large, imprint companies today must have a good online presence. With a universal source for all information, questions, and solutions, the internet has become a singular location for all our, and importantly our customers’, inquiries. There is simply no better way to present products, services, and resources than with a strong website....

Empower Yourself With A Break

By Katie Wubben - Monday, July 24, 2017
I think you and I may be alike in a few significant ways. If you're reading this article, I think it's likely you're an entrepreneur. Or you're an employee who cares as much as an entrepreneur. This tells me you may set the bar of expectations quite high for yourself, are goal-oriented, and are always thinking of the next big move. This is what...

Adding Sublimation To A Screen Printing Shop

By Jimmy Lamb - Friday, September 23, 2016
When it comes to mass printing of apparel, screen printing tends to win out in terms of cost and efficiency.  But what happens when a client wants an order of 12 t-shirts with an 8 color image?  Or suppose that same person needs some promotional items and/or signage – are you able to handle that too or do you wave bye-bye to those dollars as they...

Guaranteed Profits for Embroidery - Part 4

By Scott M Ritter - Friday, September 9, 2016
<Back to Part 3 If you have a calculator and an embroidery log with a number of varied jobs in front of you, you have everything you need to calculate two out of the four timeframes you need for pricing embroidery. The other two timeframes will take a little time and observation, as well as a clock with a second hand or stopwatch. The first...

Guaranteed Profits for Screen Printing - Part 4

By Scott M Ritter - Friday, September 9, 2016
<Back to Part 3 Gathering Timeframes for Screen Printing Large corporations usually establish separate budgets for each department. They do this because each department performs a different task, has different needs, and provides different products or services to the company. In a way, each department is like a separate company producing a...

Guaranteed Profits for Screen Printing or Embroidery - Part 3

By Scott M Ritter - Wednesday, September 7, 2016
<Back to Part 2 Time is Money Now that you have created your estimate for the amount of money your shop needs to generate annually, you also need to estimate the number of hours of production you will use as well. Just because you are open eight hours a day does not mean that production is occurring all day. In fact, most print shops won't...

Guaranteed Profits for Screen Printing or Embroidery - Part 2

By Scott M Ritter - Wednesday, September 7, 2016
<Back to Part 1 Part 2 - Making Cents of it All: How Manufacturers Arrive at the Prices They Charge The whole idea behind the costing process is to arrive at an annual profit figure that the company can be happy with. They try to look at the big picture. Instead of looking at the cost of building a car, they look at the cost of building all the...