Shop Management Articles

Attracting the Right Customer For Success

By Aaron Montgomery - Monday, March 30, 2020
Success begins with being customer-centric and attracting the right customers. When we attract the right customers we not only love doing business with them because we have common values with them, but we also open ourselves up to a lot more business as those customers will be your best salespeople. Companies should be as customer-centric as...

The best ways to Market your Small Business

By Aaron Montgomery - Thursday, March 19, 2020
There are lots of hot marketing terms like Click Funnels, A/B Split Testing, Retargeting, etc. These are all great and have their place if you have lots of extra time and money, but to me, there are 4 key strategies all small businesses should be focusing on. So let’s dive into the best ways to market a small business. What are the best ways to...

Key Principle to Success - Believe!

By Aaron Montgomery - Thursday, March 19, 2020
“If you can dream it, you can do it!” Walt Disney Entrepreneurs and small business owners are a different breed for sure. When faced with the knowledge that over 85% of their peers are going to fail in the first year, they do it anyway. The secret they know is that the 15% who succeed believed wholeheartedly in themselves, their business and in...

Contracts and COVID-19

By Scott M Ritter - Wednesday, March 18, 2020
As if your life couldn't become more complicated and doing business weren't difficult enough, the world is in crisis and your bottom line is in serious jeopardy. Many garment decorators will be stuck with fulfilled orders that clients no longer want (Like shirts for next week's marathon that got canceled) and you might not have a clear path to...

Don’t Mess with The Mouse

By Clay Barbera - Saturday, November 2, 2019
There are a few underlying ‘laws’ in our industry that newcomers should be made aware of. Copyrights, Registered Copyrights, and Trademarks are to be honored. Understand that people have poured their blood sweat and tears into a unique brand. They may have invested decades and worked very hard to establish a small corner-niche in a specific market...

An Imprint Industry Designer

By Clay Barbera - Friday, October 25, 2019
Producing quality artwork is not as difficult as you might think. Our industry values quality graphic and design skills just as highly as any ‘artistic’ media. The difference is; our graphics are relatively simple in comparison. Speak to a “classically trained Graphic Designer” (with the student loans to prove it), about our industry. Watch their...

Corel Shortcuts

By Clay Barbera - Thursday, June 28, 2018

Website Growth and Online Design

By Clay Barbera - Friday, December 8, 2017
Small or large, imprint companies today must have a good online presence. With a universal source for all information, questions, and solutions, the internet has become a singular location for all our, and importantly our customers’, inquiries. There is simply no better way to present products, services, and resources than with a strong website....

Empower Yourself With A Break

By Katie Wubben - Monday, July 24, 2017
I think you and I may be alike in a few significant ways. If you're reading this article, I think it's likely you're an entrepreneur. Or you're an employee who cares as much as an entrepreneur. This tells me you may set the bar of expectations quite high for yourself, are goal-oriented, and are always thinking of the next big move. This is what...

Adding Sublimation To A Screen Printing Shop

By Jimmy Lamb - Friday, September 23, 2016
When it comes to mass printing of apparel, screen printing tends to win out in terms of cost and efficiency.  But what happens when a client wants an order of 12 t-shirts with an 8 color image?  Or suppose that same person needs some promotional items and/or signage – are you able to handle that too or do you wave bye-bye to those dollars as they...