Shop Management Articles

Guaranteed Profits for Screen Printing or Embroidery

By Scott M Ritter - Tuesday, September 6, 2016
If you are reading this, you probably already have a pricing structure that you are using, but you are not satisfied with the profits your company is making. So how did you come up with the prices you've been charging? Did you create your pricing system by checking a competitors price list, then - to gain a competitive advantage - undercut the...

Winners of the DAX 20th Anniversary Logo Contest!

By Dec Ap Admin - Friday, August 12, 2016
For our tenth anniversary in 2007, we asked renowned industry artist Dane Clement if he would like to design a special logo for us, and he not only heartily agreed to the task, but he also spent numerous hours creating concepts before creating a final masterpiece of art. It was unveiled at the shows to critical acclaim, but numerous artists in the...

Different Graphics Outputs for Different Imprint Processes

By Clay Barbera - Tuesday, August 9, 2016
Why Graphic Layers Don’t Matter for Screen-Printing, But Do -BIG TIME- for Cutting Artwork sent to production for different processes needs to be prepared differently. Recognizing these forms of output and their different requirements will help us in Cutting, Direct print, Sublimation, and in a much different way for Embroidery.  I would like to...

Embroidery Pricing Insights

By Ruth Guenther - Saturday, November 14, 2015
Pricing is probably one of the more difficult challenges faced by the embroiderer. Charging too little will cause profitability problems and make it harder to expand the business in the future.  Charging too much makes it difficult to sell in a competitive market. The goals of this article are to provide insight on establishing pricing by...