Augusta Sportswear surges into fall apparel season with over 40 all-new products. “Attain” Wicking sportswear collection a standout in new products.

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AUGUSTA, Ga. (September 20, 2017) – It’s going to be a big fall rush for sports apparel. Augusta Sportswear Group (ASG) announced a slew of new product entries for its 2017 fall catalog. Focused on off-field, fanwear and training pieces, the new apparel incorporates fashion-forward styling and the latest advances in performance fabrics and construction. As with the rest of ASG’s extensive product catalog, the new elements will be available in a wide range of sizes and colors to fit any organization’s needs.

New Attain Line – Performance Wicking at a Price That Fits
Teams looking for high-performance wicking in athletic apparel that won’t break the bank have a new go-to player with the Attain lineup. Available in an extensive color palette across a range of sizes, the Attain collection incorporates features typically only seen in sportswear twice its price.

“Our customers love the Attain collection,” said Jill Roberts, Augusta Sportswear’s Senior Category Manager for Off-field. “It features our True Hue Technology to prevent dye migration during the sublimation process. That’s a fancy way of saying the colors stay put – for example, red dye on a white pullover won’t bleed and morph into a nasty pink,” says Roberts. “It’s built to hold your team’s colors longer, workout after workout and wash after wash so you’ll look good supporting your team season after season.”

The versatile Attain Wicking Shirt is the heavy hitter in the line – built with raglan sleeves and an extra 1.5 inches of tail length so it can double as a backup uniform, it’s still inexpensive enough for day-to-day workouts. The line also features a ¼ zip pullover and two different training-short lengths built to suit any season or style.

“Attain is affordable performance that’s built to last,” says Roberts. “It wicks, it holds color, and it’s all delivered at a price point that works literally from head to toe. It’s a true utility player.”

To check out all 60+ new products, check out the fall 2017 catalog(s) at

About Augusta Sportswear

Augusta Sportswear Group (ASG) is a leading designer, manufacturer and marketer of high-performance activewear and fanwear for teams, coaches, athletes and fans. Driven by its mission to inspire a physically fit lifestyle, healthy families and connected communities, ASG markets its products under three leading brands: Augusta Sportswear®, Holloway® and High Five®. The Augusta Sportswear® brand specializes in high-quality, affordable athletic apparel targeted at youth and recreational leagues. The Holloway® brand produces premium, high-performance athletic apparel targeted at high school and universities. The High Five® brand offers expertly-crafted uniforms for soccer and volleyball enthusiasts.

For more information on ASG brands, please visit, and, or visit our retail websites at and

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